YCN Student Awards Brief

Cath Kidston

 

Design one new conversational print for Cath Kidston. The print should be designed to be used across Women's Fashion, Women's Accessories and Home. Cath Kidston is comforting, imaginative, unique, fun and friendly with prints that reinvent old favourites in a fresh, modern way. The print shoud celebrate English heritage or British sense of humour. Cath Kidston designs for women who are creative, independent and witty and interested in British culture.

 

I created 'Sweet Shop Classics'. This print sends the audience back to their childhood to revisit the traditional sweet shop. The print includes images to represent what you would experience and see on your visit - sweet jars, scales, sweet scoop and change for 1p, 2p and 10p sweets. Because different generations will remember different sweets, I spoke with my target audience to discover what sweets were most popular during their childhood.